5.1 Game market Size

The global gaming market is expected to reach $194 billion this year. Of this amount, mobile revenue is estimated to reach $108 billion, accounting for more than half of the total data and analytics platform company DATA. AI (formerly Appani) released its "Game Spotlight 2023" report on June 6, analyzing trends in the global game market. According to the report, mobile games accounted for 56% ($108 billion) of all platform revenue, while console games came in second at 24% ($46 billion, including home and portable), and PC/Mac games came in third at 21% ($40 billion). Mobile revenues peaked in 2021 and have been on a downward stabilizing trend, primarily driven by expanded restrictions on youth mobile usage in China. The PS5 and Xbox X/S series drove a 3% increase in revenue for home console games in the console market, while lower sales of the Nintendo Switch Lite caused a nearly 20% decline in revenue for portable console games.